Description

In today’s “always on” business culture, a relaxing sit-down lunch is a luxury. It’s not uncommon for busy executives to power through their triple-booked work days with takeout, caffeine, and whatever they’re able to grab from the break room. When decision makers do manage to escape the office for lunch, they’re often rushed and distracted -- hardly the ideal setting for a productive meeting.

Business diners are discovering that the most effective deal-making and collaboration happens over “power breakfasts” -- early morning meetings that offer better networking and productivity, as well as much-needed fuel to start the day.

A recent Scientific American study explains why power breakfasts are so effective:

In the morning, we start off feeling fresh and rested (ideally, at least). As the day wears on, sustained cognitive engagement depletes our mental resources, and our behavior changes for the worse.

Restaurateurs who can tap into this growing segment of business diners stand to drive serious incremental revenue. Here’s what you need to know.